As a child immigrant from Mexico in the 1970’s, Alex struggled a lot in school. When he arrived in the United States, speaking Spanish in school was not allowed and although he could learn and absorb what he was being taught at a very fast rate, he was not able to communicate that very well. He spent his elementary years bouncing back between Special Education and Gifted & Talented programs before finally being placed in a “normal” class when he reached the fifth grade.

Because he couldn’t communicate well and because he was learning at such a fast pace, this resulted in a lot of restlessness and what society normally calls “behavioral” problems. It was not until he reached his freshman year of high school, that he met the teacher who would become his lifelong mentor. By accident, he had enrolled in an Advanced Communications class and one of the first things Rick Lara, the teacher, told the class was that “everything that happened yesterday is the past; you have the opportunity to do something new right now”. This class, and the principles of communication he learned, were life-changing for him and he found structure and success, going on to become the Captain of the team as well as winning multiple awards. To this day, 29 years later, Rick is still his coach.

Alex went on, as an adult, to manage several businesses, then start several businesses, and is now a consultant for other entrepreneurs to help them find their way and rise above self-limiting beliefs that hold back momentum and success.