In this episode of The All-In Podcast, Daniel speaks with Geoff Nicholson, a performance and mindset coach who overcame a significant health struggle to become a successful entrepreneur.

At age 16, Geoff left school to join the workforce. After bouncing around, he found himself at his future father-in-law’s printing company. It was there he began to see success, as well as an increasing confidence in himself. But things came crashing down.

An untimely illness left him wheelchair-bound and sleeping 20 hours a day. As a young father, he couldn’t imagine becoming a burden to his wife and son. Geoff left the house with the intention to commit suicide. Then, something changed.

It all began with a question – how could he get his life back to the way it was? Geoff realized that he didn’t want that. He wanted it to be better. That’s why he committed to improving himself and helping others. To change, Geoff began to define his life with four unique qualities- fun, freedom, flexibility and service. Like Bob Parr in The Incredibles, he made the decision to reject mediocrity. Support others in a proactive way. Reject limitations and plan for the success he wanted to see.

Geoff refers to the four main parts of this plan as the ‘HITS.’ The first, health, is essential to any type of life. If your body and mind are not right, it is almost impossible to accomplish what you set out to do. The second, income, is a reality of business. Factors such as debt and savings must always be considered. The third, tribe, is also important. These are the people who are not just associates, but cheerleaders. They are constant companions and supporters of what you do.  

Finally, self, is crucial to the way you interact with your business and those around you. While self-development is a lifelong pursuit, Geoff believes that this, perhaps more than anything, matters.